let's take a stroll down memory lane

It has been ages since we've seen this photo.
Actually, the image within the photo.
The one on the right where 'Mamy' and M are walking down Midland Avenue.
Let's take a better look...
She hasn't worn those pink cowboy boots in at least a year.
If not longer.
They simply grow up far too fast.


Pick up your copy of the Basalt Chamber of Commerce Directory
to get the insight on everything Basalt.
And to check out that adorable munchkin strolling down memory lane.



spring sale :: in-store and online!


SHOP in-store at 231 Midland Avenue in Downtown Basalt and save 15% storewide
:: or ::
SHOP online and use code BFABB3 to save 30% online

How Inviting: Express Yourself Grand Opening Invite


enjoy this new series of invitation images and inspiring color combinations
from express yourself

New Space = Happy Place

We have been busy these first few weeks of 2013. In mid-January, we moved from our old store to a new space just up the street. Only 195 steps away to be exact. With more than double the space, we have successfully managed to spread out, create a cozy fireplace seating area (the husband drop-off) and we now have a fantastic studio in the back of the store. The studio space allows us room to work one-on-one with clients and fulfill all the creative custom paper goods orders. We have theHELLOtote on display as well so that you can easily see the options for creating a custom welcome bag. 
New space = happy place.
We won't lie. It's fantastic. And you will find us here. Often.

Stop by our new space at:
231 Midland Avenue
Suite 201
(formerly Toklat Gallery)
Downtown Basalt, Colorado

As always, visit us online:

And keep up with us on:


Thoughts for Today: Trees


sometimes...
it is so hard to see the forest
through the trees.

but chaos and craziness can be good.
and the trees are beautiful.
and there is yet a forest to explore and discover.

:: happy fall ::


Looking Ahead


We have had a year of big changes in 2012 and 2013 is looking even bigger and brighter and full of amazing opportunities. While life with Express Yourself and theHELLOtote is busy, whether in Denver or Basalt, I have to be honest that we (my sis and I) desire to get out of our comfort zone just a bit more. We need to be inspired so that we can be inspiring to others. We need to branch out and network and be prepared for upcoming changes and what we hope are amazing things to come our way. This need to get out more became apparent when I recently realized my four-year old has acquired more frequent flier miles than I have in the past twelve months. And especially so when I look at our blog posts and realize I have not put anything up since July. It's a sad situation, really.

Some might say that to get inspired you need to be bored, while others suggest that anyone can be more creative if they just tap into it. One has to admire all the viewpoints, however I really have my heart set on the Alt Summit in Salt Lake City. It is so amazing and inspiring just to read about the bloggers and collaborators from last year and we would l.o.v.e. to actually attend. Not only is Alt SLC the perfect time of year (hello new year, hello new ideas) but it happens to fall right after my birthday (a composite number that I shall not reveal). And it's the winter and I've always wanted to ski in Park City. And did I mention a relative lives nearby that just bought a new house that I would love to visit?!? It's meant to be, really. 

Except for the fact it is sold out. 

So, while I am currently here ---> in Colorado, I'll just keep dreaming about being there ---> in SLC. And of course, I will keep up with the Alt actions from afar. In my pajamas. While my four-year old jaunts off with her grandmother on yet another fun trip.

For blogging inspiration and business advice check out the new Alt blog. Go on now...

- e.m.j.